The Handbook of Online and Social Media Research : Tools and Techniques for Market Researchers
Ray (The Future Place, Nottingham, UK) Poynter
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Competitive Branding : Winning in the Market Place with Value-Added Brands
Torsten H. (Nilson Consulting Ltd, Surrey) Nilson
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Information Masters : Secrets of the Customer Race
John (Center for Information Based Competition) McKean
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Product Strategy for High Technology Companies
Michael McGrath
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Retail Power Plays : From Trading to Brand Leadership
Michael Jary
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Business Process Mapping : Improving Customer Satisfaction
J. Mike Jacka
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The Intuitive Customer : 7 Imperatives For Moving Your Customer Experience to the Next Level
Colin Shaw
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The International Brand Valuation Manual : A complete overview and analysis of brand valuation techniques, methodologies and applications
Gabriela (Deloitte Touche Tohmatsu) Salinas
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Marketing to the Ageing Consumer : The Secrets to Building an Age-Friendly Business
D. Stroud
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Effective CRM using Predictive Analytics
Antonios Chorianopoulos
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Marketing ROI
James Lenskold
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Marketing Social Change : Changing Behavior to Promote Health, Social Development, and the Environment
Alan R. Andreasen
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Defending Your Brand : How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
T. Calkins
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How to Measure Digital Marketing : Metrics for Assessing Impact and Designing Success
L. Flores
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The Activation Imperative : How to Build Brands and Business by Inspiring Action
William Rosen
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The Handbook of Market Intelligence : Understand, Compete and Grow in Global Markets
Hans Hedin
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Brand Romance : Using the Power of High Design to Build a Lifelong Relationship with Your Audience
Y. Kusume
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Standing Room Only : Marketing Insights for Engaging Performing Arts Audiences
J. Bernstein
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The Lifebelt : The Definitive Guide to Managing Customer Retention
John A. Murphy
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The Compliance Business and Its Customers : Gaining Competitive Advantage by Controlling Your Customers
E. Kasabov
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