Visual Methods in Marketing and Consumer Research
Fatema (University of Greenwich, UK.) Kawaf
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The Humachine : AI, Human Virtues, and the Superintelligent Enterprise
Nada R. Sanders
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Regenerative Business Voices : Values-based Entrepreneurship for Sustainable Enterprises
Mark G. Edwards
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Transformational Sales Leadership : Sales Leader Perspectives
Christine A. Eastman
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Selling the Sacred : Religion and Marketing from Crossfit to QAnon
Mara Einstein
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Design Your Business : A Creative Pathway to Transforming Ideas into Successful Products
Luca Iandoli
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Strategic Planning for Public Relations
Deborah A. (SUNY Buffalo State College, USA) Silverman
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The Practice of Ethical Leadership : Insights from Psychology and Business in Building an Ethical Bottom Line
Claas Florian Engelke
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Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Nor Aida (Universiti Kuala Lumpur, Malaysia) Abdul Rahman
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Strategic Brand Licensing : Building Brand Value through Enduring Partnerships
Maria Cristina Longo
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Accountability Research : Ethnographic Methods in Organisation and Accounting
Hugo Letiche
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Building Resilience in Global Business During Crisis : Perspectives from Emerging Markets
Suraksha (Newcastle University, UK) Gupta
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Transformative Practice in Critical Media Literacy : Radical Democracy and Decolonized Pedagogy in Higher Education
Steve Gennaro
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Customer Experience in Fashion Retailing : Merging Theory and Practice
Bethan Alexander
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Nonprofit Communications : A Mission-Driven and Human-Centered Approach
Kelly C. (Syracuse University, USA) Gaggin
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Legal and Ethical Standards in Corporate Insolvency
Elizabeth Streten
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Strategic International Marketing : Strategy Development and Implementation
Carl Arthur Solberg
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Digital Marketing : Analyzing its Transversal Impact
Paulo (Polytechnic of Porto, Portugal) Botelho Pires
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