Consumption, Psychology and Practice Theories : A Hermeneutic Perspective
Tony Wilson
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The Art of Successful Brand Collaborations : Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause…and More
Geraldine Michel
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The Art of Successful Brand Collaborations : Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause…and More
Geraldine Michel
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Newer Insights into Marketing : Cross-Cultural and Cross-National Perspectives
Camille P. Schuster
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Newer Insights into Marketing : Cross-Cultural and Cross-National Perspectives
Camille P. Schuster
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The Handbook of Brand Management Scales
Lia (University of Bath, UK) Zarantonello
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Consumer Behavior Analysis : (A) Rational Approach to Consumer Choice
Donald A. (Temple University, USA) Hantula
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Consumer Behavior Analysis : (A) Rational Approach to Consumer Choice
Donald A. (Temple University, USA) Hantula
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The Routledge Companion to Consumer Behavior Analysis
Gordon Foxall
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The Routledge Companion to Consumer Behavior Analysis
Gordon Foxall
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Marketing the Group Practice : Practical Methods for the Health Care Practitioner
William Winston
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Marketing the Group Practice : Practical Methods for the Health Care Practitioner
William Winston
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Consumer Behavior in Asia : Issues and Marketing Practice
Erdener Kaynak
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Consumer Behavior in Asia : Issues and Marketing Practice
Erdener Kaynak
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Volunteerism Marketing : New Vistas for Nonprofit and Public Sector Management
Walter W., Jr. Wymer
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Volunteerism Marketing : New Vistas for Nonprofit and Public Sector Management
Walter W., Jr. Wymer
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Conversations on Consumption
Jonathan Schroeder
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Conversations on Consumption
Jonathan Schroeder
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Review of Marketing Research : Volume 6
Naresh K Malhotra
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Review of Marketing Research : Volume 6
Naresh K Malhotra
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Success is Assured : Satisfy Your Customers On Time and On Budget by Optimizing Decisions Collaboratively Using Reusable Visual Models
Penny W. Cloft
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The Handbook of Customer Satisfaction and Loyalty Measurement
Nigel Hill
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Advertising and Branding: Concepts, Methodologies, Tools, and Applications
Information Resources Management Association
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Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
Hans Ruediger Kaufmann
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