Navigating the Digital Landscape : Understanding Customer Behaviour in the Online World
Nripendra (Pennsylvania Western University, USA) Singh
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Navigating the Digital Landscape : Understanding Customer Behaviour in the Online World
Nripendra (Pennsylvania Western University, USA) Singh
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The Trend Management Toolkit : A Practical Guide to the Future
A. Kjaer
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Customer Engagement : Contemporary issues and challenges
Roderick J. (University of Auckland, New Zealand) Brodie
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Consumer Behavior in Travel and Tourism
Kaye Sung Chon
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Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea
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Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Building Brand Authenticity : 7 Habits of Iconic Brands
M. Beverland
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Psychological Foundations of Marketing : The Keys to Consumer Behavior
Allan Kimmel
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Naming and Framing : Understanding the Power of Words across Disciplines, Domains, and Modalities
Viktor Smith
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The Essentials of Marketing Research
Lawrence (Southeastern Oklahoma State University, USA) Silver
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Predictive Analytics, Data Mining and Big Data : Myths, Misconceptions and Methods
S. Finlay
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Building Customer-brand Relationships
Don E. Schultz
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Customer Engagement : Contemporary issues and challenges
Roderick J. (University of Auckland, New Zealand) Brodie
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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity : For Reason, Realism, Truth and Objectivity
Shelby D. Hunt
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Essentials of Dyadic Interviewing
David L Morgan
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Psychological Foundations of Marketing : The Keys to Consumer Behavior
Allan Kimmel
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Marketing Research with IBM® SPSS Statistics : A Practical Guide
Karine Charry
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The Handbook of Brand Management Scales
Lia (University of Bath, UK) Zarantonello
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Success is Assured : Satisfy Your Customers On Time and On Budget by Optimizing Decisions Collaboratively Using Reusable Visual Models
Penny W. Cloft
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The Handbook of Customer Satisfaction and Loyalty Measurement
Nigel Hill
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