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Navigating the Digital Landscape : Understanding Customer Behaviour in the Online World - eBook

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Navigating the Digital Landscape : Understanding Customer Behaviour in the Online World - eBook

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The Trend Management Toolkit : A Practical Guide to the Future - eBook

The Trend Management Toolkit : A Practical Guide to the Future

A. Kjaer

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Customer Engagement : Contemporary issues and challenges - eBook

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Sensory Marketing - eBook

Sensory Marketing

B. Hulten

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Consumer Behavior in Travel and Tourism - eBook

Consumer Behavior in Travel and Tourism

Kaye Sung Chon

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Segmentation, Revenue Management and Pricing Analytics - eBook

Segmentation, Revenue Management and Pricing Analytics

Tudor Bodea

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Segmentation, Revenue Management and Pricing Analytics - eBook

Segmentation, Revenue Management and Pricing Analytics

Tudor Bodea

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Sensory Marketing : Research on the Sensuality of Products - eBook

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Building Brand Authenticity : 7 Habits of Iconic Brands - eBook

Building Brand Authenticity : 7 Habits of Iconic Brands

M. Beverland

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Psychological Foundations of Marketing : The Keys to Consumer Behavior - eBook

Psychological Foundations of Marketing : The Keys to Consumer Behavior

Allan Kimmel

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Naming and Framing : Understanding the Power of Words across Disciplines, Domains, and Modalities - eBook

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The Essentials of Marketing Research - eBook

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Predictive Analytics, Data Mining and Big Data : Myths, Misconceptions and Methods - eBook

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Sensory Marketing : Research on the Sensuality of Products - eBook

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Building Customer-brand Relationships - eBook

Building Customer-brand Relationships

Don E. Schultz

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Customer Engagement : Contemporary issues and challenges - eBook

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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity : For Reason, Realism, Truth and Objectivity - eBook

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Essentials of Dyadic Interviewing - eBook

Essentials of Dyadic Interviewing

David L Morgan

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Psychological Foundations of Marketing : The Keys to Consumer Behavior - eBook

Psychological Foundations of Marketing : The Keys to Consumer Behavior

Allan Kimmel

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Marketing Research with IBM® SPSS Statistics : A Practical Guide - eBook

Marketing Research with IBM® SPSS Statistics : A Practical Guide

Karine Charry

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The Handbook of Brand Management Scales - eBook

The Handbook of Brand Management Scales

Lia (University of Bath, UK) Zarantonello

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Success is Assured : Satisfy Your Customers On Time and On Budget by Optimizing Decisions Collaboratively Using Reusable Visual Models - eBook

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The Handbook of Customer Satisfaction and Loyalty Measurement - eBook

The Handbook of Customer Satisfaction and Loyalty Measurement

Nigel Hill

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