Driving Traffic and Customer Activity Through Affiliate Marketing
Surabhi Singh
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Naming and Framing : Understanding the Power of Words across Disciplines, Domains, and Modalities
Viktor Smith
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Brand Metrics : Measuring Brand Efficacy along the Customer Journey
Jacek Kall
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Information Asymmetry in Online Advertising
Jan W. (Cracow University of Economics, Poland) Wiktor
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Information Asymmetry in Online Advertising
Jan W. (Cracow University of Economics, Poland) Wiktor
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Philosophy of Marketing : The New Realist Approach
Matteo Giannasi
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Philosophy of Marketing : The New Realist Approach
Matteo Giannasi
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Corporate Brand Design : Developing and Managing Brand Identity
Mohammad Mahdi Foroudi
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Corporate Brand Design : Developing and Managing Brand Identity
Mohammad Mahdi Foroudi
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Storytelling and Market Research : A Practical User Guide
C. Frederic John
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Storytelling and Market Research : A Practical User Guide
C. Frederic John
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Marketing Analytics : Statistical Tools for Marketing and Consumer Behavior Using SPSS
Jose Marcos Carvalho de Mesquita
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Contemporary Issues in Digital Marketing
Outi (Jyvaskyla University School of Business and Economics, Niininen
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Contemporary Issues in Digital Marketing
Outi (Jyvaskyla University School of Business and Economics, Niininen
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Consumer Culture Theory in Asia : History and Contemporary Issues
Yuko (Long Island University, USA) Minowa
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Consumer Culture Theory in Asia : History and Contemporary Issues
Yuko (Long Island University, USA) Minowa
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Behavioural Research for Marketing : A Practitioner's Handbook
Julian Adams
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Behavioural Research for Marketing : A Practitioner's Handbook
Julian Adams
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The Rise of Positive Luxury : Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth
Wided (University of Lyon 2, France) Batat
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The Rise of Positive Luxury : Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth
Wided (University of Lyon 2, France) Batat
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Bridging Boundaries in Consumption, Markets and Culture
Karen V. Fernandez
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Bridging Boundaries in Consumption, Markets and Culture
Karen V. Fernandez
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Learning to Depolarize : Helping Students and Teachers Reach Across Lines of Disagreement
Kent Lenci
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Learning to Depolarize : Helping Students and Teachers Reach Across Lines of Disagreement
Kent Lenci
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