Platform Strategy : How to Unlock the Power of Communities and Networks to Grow Your Business
Laure Claire Reillier
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Successful Customer Service : Get Brilliant Results Fast
Pauline Rowson
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A Hotel Manager's Handbook : 189 Techniques for Achieving Exceptional Guest Satisfaction
Vincent P. Magnini
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Drunk Tank Pink : The Subconscious Forces that Shape How We Think, Feel, and Behave
Adam Alter
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Consumer Behavior in Travel and Tourism
Kaye Sung Chon
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The Economics of Industrial Innovation
Chris Freeman
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Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea
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Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea
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Investor Relations : Principles and International Best Practices in Financial Communications
Anne Guimard
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The DNA of Customer Experience : How Emotions Drive Value
C. Shaw
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Places : Identity, Image and Reputation
Simon Anholt
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How to Brand Nations, Cities and Destinations : A Planning Book for Place Branding
T. Moilanen
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Hug Your Customers : Love the Results
Jack Mitchell
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Strategic Communication : An Introduction to Theory and Global Practice
Jesper (Lund University, Sweden) Falkheimer
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Sustainable Marketing : How to Drive Profits with Purpose
Michelle Carvill
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Brand-driven Innovation : Strategies for Development and Design
Mr Erik Roscam Abbing
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The Four Stages of Highly Effective Crisis Management : How to Manage the Media in the Digital Age
Jane (Jane Jordan & Associates, Green Valley, California, USA) Jordan
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Creating Value with Big Data Analytics : Making Smarter Marketing Decisions
Edwin Kooge
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