The Advertising Age Encyclopedia of Advertising
John McDonough
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The SAGE Handbook of Digital & Social Media Marketing
Annmarie Hanlon
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
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Add to BasketConsumer Behaviour Analysis : Critical Perspectives on Business and Management
Gordon Foxall
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Marketing : Critical Perspectives on Business and Management
Michael Baker
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The Myth of the Ethical Consumer Hardback with DVD
Timothy M. (University of Technology, Sydney) Devinney
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£86.69
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Add to BasketCB (with CB Online, 1 term (6 months) Printed Access Card)
Barry (Morris Lewis Professor of Marketing/Ole Miss Business Sc Babin
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Marketing with MyMarketingLab Pack
Michael Solomon
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£63.08
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Philip Kotler
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Principles of Marketing plus Pearson MyLab Marketing with Pearson eText, Global Edition
Philip Kotler
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£64.62
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Integrated Advertising, Promotion and Marketing Communications, Global Edition + MyLab Marketing with Pearson eText
Kenneth Clow
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£81.59
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Add to BasketAdvertising & IMC: Principles and Practice, Global Edition + MyLab Marketing with Pearson eText (Package)
Sandra Moriarty
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£84.59
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Gary Armstrong
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£80.37
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Add to BasketSELL (with MindTap 1 term Printed Access Card)
Ramon (Ball State University) Avila
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£59.99
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Michael Levens
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£64.01
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£80.15
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The History of Marketing Thought
Mark Tadajewski
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Critical Marketing Studies
Mark Tadajewski
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Media Audiences
Barrie Gunter
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£675.00
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Add to BasketMacromarketing
Stanley Shapiro
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£675.00
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Nick Ellis
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Service Marketing
Steve Baron
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£675.00
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