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Charles (Texas Christian University) Lamb
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HOFFMAN
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Various
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Integrated Advertising, Promotion and Marketing Communications, Global Edition + MyLab Marketing with Pearson eText
Kenneth Clow
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Sandra Moriarty
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Gary Armstrong
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Chris Hackley
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Linda E. Swayne
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Consumer Behaviour : A European Perspective AND Critical Thinking in Consumer Behavior, Cases and Experimental Exercises
Michael R. Solomon
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Consumer Behaviour : A European Perspective AND Essentials of Marketing Research
Michael Soloman
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Frances Brassington
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Ramon (Ball State University) Avila
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Timothy M. (University of Technology, Sydney) Devinney
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Gordon Foxall
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Michael Baker
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The Language of Advertising: Major Themes in English Studies
Guy Cook
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Brands and Brand Management
Richard (School of Management, University of Bath) Elliott
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David F. Birks
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Robert Heath
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