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Carl (University of Texas, Arlington) McDaniel
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Gill Ereaut
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Philip Kotler
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Principles of Marketing plus Pearson MyLab Marketing with Pearson eText, Global Edition
Philip Kotler
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Kenneth Clow
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Gary Armstrong
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Barry (Morris Lewis Professor of Marketing/Ole Miss Business Sc Babin
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Ramon (Ball State University) Avila
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Michael R. Solomon
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Stephen Pettitt
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Michael Soloman
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Frances Brassington
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Laurie C. (Barrington, Illinois) Grand
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Frances Brassington
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Philip Kotler
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Sandra E. Moriarty
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Consumer Behaviour Analysis : Critical Perspectives on Business and Management
Gordon Foxall
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Marketing : Critical Perspectives on Business and Management
Michael Baker
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