Effective Financial Communication : Key Concepts, Empirical Insights, and Implications for Practice
Christian Pieter Hoffmann
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Social Media Marketing Management : How to Penetrate Emerging Markets and Expand Your Customer Base
Robert E. Hinson
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Promoting Sustainable Innovation and the Circular Economy : Legal and Economic Aspects
Ole-Andreas Rognstad
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Visual Methods in Marketing and Consumer Research
Fatema (University of Greenwich, UK.) Kawaf
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Strategies for Responsible Innovation : Perspectives, Projects, and Tools for Co-creating the Future We Want
Andre Martinuzzi
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Regenerative Business Voices : Values-based Entrepreneurship for Sustainable Enterprises
Mark G. Edwards
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Aesthetic Clinic Marketing in the Digital Age : From Meta to AI
Wendy Lewis
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International Perspectives on Museum Management
Darko (University of Zagreb, Croatia.) Babic
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Microeconomics for Managers : Principles and Applications
Richard B. (University of California, Irvine) McKenzie
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The Revolution Your Customers Want : Delivering on Customer Commitments
Louis Columbus
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The Vulnerable Consumer : Beyond the Poor and the Elderly
Naresh K. (Georgia Institute of Technology, USA) Malhotra
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Hollywood Online : Internet Movie Marketing Before and After The Blair Witch Project
Dr. Ian (Independent Scholar, UK) London
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Brand Management : Principles and Applications for Effective Branding
Jaywant Singh
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Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Internal Communication Strategy : Design, Develop and Transform your Organizational Communication
Rachel Miller
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Data Storytelling in Marketing : How to Tell Persuasive Stories Through Data
Caroline Florence
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Influencer Marketing Strategy : How Influencers Can Help Grow Your Business
Gordon Glenister
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The Future of Luxury Customer Experience : How to Create High-Value, Personalized Omnichannel Experiences
Gabriella Lojacono
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Marketing in Web 3.0 : Artificial Intelligence, the Metaverse and the Future of Marketing
Simon Kingsnorth
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