Strategic Planning for Public Relations
Deborah A. (SUNY Buffalo State College, USA) Silverman
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Strategic Planning for Public Relations
Deborah A. (SUNY Buffalo State College, USA) Silverman
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Women’s Work in Public Relations
Elizabeth (Sheffield Hallam University, UK) Bridgen
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Women’s Work in Public Relations
Elizabeth (Sheffield Hallam University, UK) Bridgen
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The Impact of Digitalization on Current Marketing Strategies
Luis (Rey Juan Carlos University, Spain) Matosas-Lopez
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The Impact of Digitalization on Current Marketing Strategies
Luis (Rey Juan Carlos University, Spain) Matosas-Lopez
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Rethinking Decision-Making Strategies and Tools : Emerging Research and Opportunities
Maria (Universitas Mercatorum, Italy) Palazzo
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Rethinking Decision-Making Strategies and Tools : Emerging Research and Opportunities
Maria (Universitas Mercatorum, Italy) Palazzo
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Bundle: MKTG, 13th + MindTap, 1 term Printed Access Card
Carl (University of Texas, Arlington) McDaniel
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Strategic Marketing Management
Richard M.S. (Loughborough University, UK) Wilson
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Birth of a Salesman : The Transformation of Selling in America
Walter A. Friedman
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The Alignment Factor : Leveraging the Power of Total Stakeholder Support
Cees B.M. (Rotterdam School of Management, Erasmus Universit Van Riel
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The Four Stages of Highly Effective Crisis Management : How to Manage the Media in the Digital Age
Jane (Jane Jordan & Associates, Green Valley, California, USA) Jordan
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Business-to-Business : A Global Network Perspective
Mario (Berlin School of Economics, Germany) Glowik
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The Essentials of Marketing Research
Lawrence Silver
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Integrated Assurance : Risk Governance Beyond Boundaries
Vicky Kubitscheck
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Pitch, Tweet, or Engage on the Street : How to Practice Global Public Relations and Strategic Communication
Kara Alaimo
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Marketing Management : Text and Cases
Robert E (Southeastern Oklahoma State University, USA) Stevens
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