Innovative Knowledge Management: Concepts for Organizational Creativity and Collaborative Design
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The Advertising Age Encyclopedia of Advertising
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Business to Business Electronic Commerce: Challenges and Solutions
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The Economic and Social Impacts of E-Commerce
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Mobile Commerce: Technology, Theory and Applications
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Advances in Electronic Marketing
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The SAGE Handbook of Digital & Social Media Marketing
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Global Place Branding Campaigns across Cities, Regions, and Nations
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Strategic Place Branding Methodologies and Theory for Tourist Attraction
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Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement
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Social Media Listening and Monitoring for Business Applications
N. Raghavendra Rao
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Digital Tools for Academic Branding and Self-Promotion
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Advertising and Branding: Concepts, Methodologies, Tools, and Applications
Information Resources Management Association
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Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
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Promotional Strategies and New Service Opportunities in Emerging Economies
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Green Marketing and Environmental Responsibility in Modern Corporations
Thangasamy Esakki
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Narrative Advertising Models and Conceptualization in the Digital Age
Recep Yilmaz
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Building Brand Equity and Consumer Trust Through Radical Transparency Practices
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Mobile Platforms, Design, and Apps for Social Commerce
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Driving Traffic and Customer Activity Through Affiliate Marketing
Surabhi Singh
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