Marketing Research with IBM® SPSS Statistics : A Practical Guide
Karine Charry
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The Handbook of Brand Management Scales
Lia (University of Bath, UK) Zarantonello
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Success is Assured : Satisfy Your Customers On Time and On Budget by Optimizing Decisions Collaboratively Using Reusable Visual Models
Penny W. Cloft
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The Handbook of Customer Satisfaction and Loyalty Measurement
Nigel Hill
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Sport Business Analytics : Using Data to Increase Revenue and Improve Operational Efficiency
C. Keith Harrison
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Brand Metrics : Measuring Brand Efficacy along the Customer Journey
Jacek Kall
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Marketing Analytics : Statistical Tools for Marketing and Consumer Behavior Using SPSS
Jose Marcos Carvalho de Mesquita
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Managing the Building Design Process
Kaye Sung Chon
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Consumer Behavior in Travel and Tourism
Kaye Sung Chon
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Consumer Behaviour in Sport and Events
Daniel Funk
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The Challenge for Japanese Multinationals : Strategic Issues for Global Management
H. Takahashi
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How to Measure Digital Marketing : Metrics for Assessing Impact and Designing Success
L. Flores
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The Power of Customer Misbehavior : Drive Growth and Innovation by Learning from Your Customers
M. Fisher
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A Business History of the Swatch Group : The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry
P. Donze
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Consumer Behaviour and Analytics
Andrew Smith
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Marketing Research
V. (University of Houston) Kumar
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The ROI of Pricing : Measuring the Impact and Making the Business Case
Stephan (Value Innoruption Advisors, USA) Liozu
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Netnography Unlimited : Understanding Technoculture using Qualitative Social Media Research
Robert V. Kozinets
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Behavioural Research for Marketing : A Practitioner's Handbook
Julian Adams
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Essentials of Marketing : Theory and Practice for a Marketing Career
David (Newcastle Business School, UK) Brown
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Marketing Fashion : Critical Perspectives on the Power of Fashion in Contemporary Culture
Karin M. (University of Boras, Sweden) Ekstrom
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The Impulse Economy : Understanding Mobile Shoppers and What Makes Them Buy
Gary Schwartz
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The Discourse of Online Consumer Reviews
Dr Camilla Vasquez
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