Marketing Research for the Tourism, Hospitality and Events Industries
Bonita Kolb
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Cult of Analytics : Data analytics for marketing
Steve (Quru Oy, Finland) Jackson
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Alternative Market Research Methods : Market Sensing
Alison Lawson
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Predictive Analytics, Data Mining and Big Data : Myths, Misconceptions and Methods
S. Finlay
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Customer Engagement : Contemporary issues and challenges
Roderick J. (University of Auckland, New Zealand) Brodie
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Marketing Research for Non-profit, Community and Creative Organizations
Bonita Kolb
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Pathways to Polling : Crisis, Cooperation and the Making of Public Opinion Professions
Amy Fried
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Lifestyle Market Segmentation
Art Weinstein
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Simulated Test Marketing : Technology for Launching Successful New Products
Kevin J. Clancy
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Stakeholder Involvement in Social Marketing : Challenges and Approaches to Engagement
Kathy Knox
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Driving Consumer Engagement in Social Media : Influencing Electronic Word of Mouth
Anna (University of Warsaw, Poland) Bianchi
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Luxury and Fashion Marketing : The Global Perspective
Satyendra Singh
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Evaluating Social Media Marketing : Social Proof and Online Buyer Behaviour
Katarzyna (Cracow University of Economics, Poland) Sanak-Kosmowska
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Celebrity Fans and Their Consumer Behaviour : Autoethnographic Insights into the Life of a Fan
Markus Wohlfeil
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Information Asymmetry in Online Advertising
Jan W. (Cracow University of Economics, Poland) Wiktor
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The Routledge Companion to Marketing Research
Len Tiu Wright
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Food and Experiential Marketing : Pleasure, Wellbeing and Consumption
Wided Batat
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Taste, Consumption and Markets : An Interdisciplinary Volume
Zeynep Arsel
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Brand Metrics : Measuring Brand Efficacy along the Customer Journey
Jacek Kall
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Digitalizing Consumption : How devices shape consumer culture
Franck Cochoy
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Foundations of Marketing Thought : The Influence of the German Historical School
D.G. Brian Jones
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Digital Channels and Social Media Management in Luxury Markets
Fabrizio Mosca
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