Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Brand Management : Co-creating Meaningful Brands
Michael Beverland
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Giving Voice to Values-based Leadership : How to Develop Good Organizations Through Work on Values
Gry Espedal
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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Corporate Communication : A Guide to Theory and Practice
Joep P. Cornelissen
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Applied Marketing Analytics Using R
Gokhan Yildirim
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Consumer Culture Theory
Eric Arnould
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Accelerating Sustainability in Fashion, Clothing and Textiles
Martin Charter
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The Future of Luxury Customer Experience : How to Create High-Value, Personalized Omnichannel Experiences
Gabriella Lojacono
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Digital Storytelling for Brands
Bridget Tombleson
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Luxury Fashion Brand Management : Unifying Fashion with Sustainability
Olga (London College of Fashion, UK) Mitterfellner
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Social Media Communication : Concepts, Practices, Data, Law and Ethics
Jeremy Harris Lipschultz
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Wine Sales and Distribution : The Secrets to Building a Consultative Selling Approach
Paul Wagner
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Social Media and Society : An Introduction to the Mass Media Landscape
Regina Luttrell
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Cambridge Handbook of Qualitative Digital Research
Boyka (University of Leicester) Simeonova
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Aesthetic Clinic Marketing in the Digital Age : From Meta to AI
Wendy Lewis
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Open Labs and Innovation Management : The Dynamics of Communities and Ecosystems
Valerie (Paris School of Business, France) Merindol
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The Routledge Companion to Public Relations
Donnalyn (University of Oregon, USA) Pompper
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The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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Organizational Change, Innovation and Business Development : The Impact of Non-Technological Innovations
Magdalena Popowska
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Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations
Martina (Leeds Beckett University, UK.) Topic
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The Routledge Handbook of Nonprofit Communication
Gisela (University of Beira Interior, Portugal.) Goncalves
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Partnership and Transformation : The Promise of Multi-stakeholder Collaboration in Context
Leda Stott
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