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Strategic Communication Research in the Age of AI : Quantitative and Qualitative Methods
Young Joon Lim
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Marketing Scales Handbook : Multi-Item Measures for Consumer Insight Research (Volume 9)
Gordon C, II Bruner
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Space Tourism Leisure Behavioral Economic : Consumption Model
Johnny Ch Lok
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Consumer Experience Factor Influences Business Success
Johnny Ch Lok
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Johnny Ch Lok
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Artificial Intelligence Marketing Research Methods
Johnny Ch Lok
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Persistent Preferences in Market Place Choices : Brand Loyalty, Choice Inertia, and Something in Between
A. V. Muthukrishnan
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Carlos J. Torelli
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Contemporary Perspectives in Data Mining
Kenneth D. Lawrence
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Consumer Research : Introspective Essays on the Study of Consumption
Morris B. Holbrook
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Which Winegrape Varieties Are Grown Where? A Global Empirical Picture
Kym Anderson
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Customer Engagement : Contemporary issues and challenges
Roderick J. (University of Auckland, New Zealand) Brodie
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Lifestyle Market Segmentation
Art Weinstein
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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity : For Reason, Realism, Truth and Objectivity
Shelby D. Hunt
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Consumption, Psychology and Practice Theories : A Hermeneutic Perspective
Tony Wilson
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The Global Pharmaceutical Industry : The Demise and the Path to Recovery
Daniel (President of Pharmaceutical Business Research Associa Hoffman
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Corporate Brand Design : Developing and Managing Brand Identity
Mohammad Mahdi Foroudi
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Building Corporate Identity, Image and Reputation in the Digital Era
T C Melewar
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Contemporary Issues in Digital Marketing
Outi (Jyvaskyla University School of Business and Economics, Niininen
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Defining, Measuring and Managing Consumer Experiences
Annarita Sorrentino
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Kathy Knox
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