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Consumer Research : Introspective Essays on the Study of Consumption, Paperback / softback Book

Consumer Research : Introspective Essays on the Study of Consumption Paperback / softback

Paperback / softback

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This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research.

The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.

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£44.99

£42.75

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