Fundamentals of Marketing
Paul (Professor of Political Marketing and Associate Dean (Bus Baines
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Karin Ekstrom
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Jesper (Lund University, Sweden) Falkheimer
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Alan Lawton
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Add to BasketExperiential Marketing : Consumer Behavior, Customer Experience and The 7Es
Wided (B&C Consulting Group) Batat
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Adam Harrell
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Add to BasketDesign and Strategy : A Step-by-Step Guide
Wanda Grimsgaard
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Add to BasketTechnology Distribution Channels : Understanding and Managing Channels to Market
Julian Dent
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Add to BasketUnderstanding Public Relations : Theory, Culture and Society
Lee Edwards
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OLIVER LAASCH
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Add to BasketOn Time, In Full : Achieving Perfect Delivery with Lean Thinking in Purchasing, Supply Chain, and Production Planning
Timothy (TXM Lean Solutions Pty. Ltd., Australia) McLean
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Creative Arts Marketing
Liz Hill
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Add to BasketFashion Buying and Merchandising : The Fashion Buyer in a Digital Society
Rosy (University of Manchester, UK) Boardman
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Add to BasketEssentials of Marketing
Jane Martin
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Strategy as Practice : An Activity Based Approach
Paula Jarzabkowski
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Mark W. (Rollins College, USA) Johnston
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Add to BasketDestination Marketing : Essentials
Steven (University of Queensland, Australia) Pike
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Add to BasketMarketing Planning & Strategy : A Practical Introduction
John Dawes
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Add to BasketThe Psychology of Advertising
Bob M (Professor, University of Groningen, Netherlands) Fennis
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Ivna Reic
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Add to BasketConsumer Psychology in a Social Media World
Claudiu V. Dimofte
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Add to BasketTourism Marketing : In the Age of the Consumer
Alastair M. Morrison
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Add to BasketStrategic Sport Marketing
Adam (Swinburne University of Technology, Australia) Karg
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Add to BasketManaging Events : Real Challenges, Real Outcomes
Liz Quick
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