Customer-Centric Marketing : Supporting Sustainability in the Digital Age
Dr Neil Richardson
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The People Business : How Ten Leaders Drive Engagement Through Internal Communications
Annabel Dunstan
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The Offer You Can't Refuse : What If Customers Want More Than Excellent Service?
Steven Van Belleghem
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PR and Communication in Local Government and Public Services
John Brown
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Made Possible By : Succeeding with Sponsorship
Patricia (Elmhurst, Illinois) Martin
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Evaluating Public Relations : A Guide to Planning, Research and Measurement
Tom Watson
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Public Relations in China : Building and Defending your Brand in the PRC
D. Wolf
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The PR Professional's Handbook : Powerful, Practical Communications
Caroline Black
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Ethics in Public Relations : A Guide to Best Practice
Patricia J Parsons
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Language in Business, Language at Work
Erika Darics
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Undressing the Ad : Reading Culture in Advertising
Katherine Toland Frith
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Media Interview Techniques : A Complete Guide to Media Training
Robert Taylor
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PR Technology, Data and Insights : Igniting a Positive Return on Your Communications Investment
Mark Weiner
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The Complete Copywriter : Create Marketing Copy That Works
Alan Barker
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Campaign Strategies and Message Design : A Practitioner's Guide from Start to Finish
Mary Moffitt
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Public Relations History : Theory, Practice, and Profession
Cayce Myers
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It's Not Just PR : Public Relations in Society
W. Timothy (University of Central Florida, USA) Coombs
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Strategic Planning for Public Relations : Beginning the Journey
Tricia Hansen-Horn
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Communicating Causes : Strategic public relations for the non-profit sector
Nicky (Greenwich University, UK.) Garsten
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The Reputation Risk Handbook : Surviving and Thriving in the Age of Hyper-Transparency
Andrea Bonime-Blanc
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Strategic Communication : Public relations at work
Jane Johnson
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Public Relations : Principles and Practices
Iqbal (Mr, Mr, Former Secretary, Public Relations Society of Sachdeva
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