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Public Relations in China : Building and Defending your Brand in the PRC, Paperback / softback Book

Public Relations in China : Building and Defending your Brand in the PRC Paperback / softback

Part of the Palgrave Pocket Consultants series

Paperback / softback

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Description

In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China.

Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.

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