The Attention Merchants : The Epic Struggle to Get Inside Our Heads
Tim (Atlantic Books) Wu
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Richard Bayan
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Add to BasketThe Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites
Maslen Andy
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Naomi Klein
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Add to BasketThe Advertising Effect: How to Change Behaviour
Adam (, Chief Strategy Officer, CumminsRoss) Ferrier
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Claude Hopkins
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The Anti-Capitalist Book of Fashion
Tansy E. Hoskins
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Richard (Montana State University - Bozeman) Semenik
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The Illusion of Choice : 16 1/2 psychological biases that influence what we buy
Richard Shotton
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Add to BasketCreative Blindness (And How To Cure It) : Real-life stories of remarkable creative vision
Dave Trott
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Andrew Boulton
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Tait Ischia
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Advertising: A Very Short Introduction
Winston (Formerly founder Chairman of the World Advertising Fletcher
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Why Does The Pedlar Sing? : What Creativity Really Means in Advertising
Paul Feldwick
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Add to BasketBrilliant Copywriting : How to craft the most interesting and effective copy imaginable
Roger Horberry
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Add to BasketMad Men & Bad Men : When British Politics Met Advertising
Sam Delaney
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Nice is Not a Biscuit : How to Build a World-Class Business by Doing the Right Thing
Peter Mead
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Advanced Google AdWords
Brad Geddes
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Add to BasketThe Fundamentals of Creative Advertising
Ken Burtenshaw
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Add to BasketAdvertising Account Planning : Planning and Managing an IMC Campaign
Larry Kelley
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Claude Hopkins
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Understanding Digital Marketing : A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
Damian Ryan
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Howard Ibach
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The Copywriter's Handbook (4th Edition) : A Step-By-Step Guide to Writing Copy that Sells
Robert Bly
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