The Culturally Customized Web Site
Nitish Singh
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CIM Revision Cards Marketing Planning
Karen Beamish
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CIM Coursebook: Project Management in Marketing
Elwyn Cox
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Consumer-Brand Relationships : Theory and Practice
Susan Fournier
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Olympic Marketing
Alain (Universite de Poitiers, France) Ferrand
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Branding in Governance and Public Management
Jasper (Erasmus University Rotterdam, The Netherlands) Eshuis
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How to Win Campaigns : Communications for Change
Chris Rose
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The Essentials of Marketing Research
Lawrence (Southeastern Oklahoma State University, USA) Silver
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Upselling Techniques : That Really Work!
Stephan Schiffman
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Sales Presentation Techniques : That Really Work!
Stephan Schiffman
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Closing Techniques (That Really Work!)
Stephan Schiffman
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CrowdRising : Building a Sustainable World through Mass Collaboration
Lorinda R. Rowledge
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Brand Positioning : Connecting Marketing Strategy and Communications
Erik (Amsterdam University of Applied Sciences, Netherlands Kostelijk
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Brand Positioning : Connecting Marketing Strategy and Communications
Erik (Amsterdam University of Applied Sciences, Netherlands Kostelijk
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Digital and Social Media Marketing : A Results-Driven Approach
Aleksej (KEDGE Business School, France) Heinze
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The Neuro-Consumer : Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain
Anne-Sophie (HEC, Paris) Bayle-Tourtoulou
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Brands on a Mission : How to Achieve Social Impact and Business Growth Through Purpose
Myriam Sidibe
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