Tofu Tiger: The Marketing Plan CD-ROM
by David Waller
CD-ROM
Description
Tofu Tiger 2e is a CD-ROM that presents a step-by-step guide to writing a marketing plan in an interactive, electronic format.
It contains instructions on all the aspects required to develop a thorough, effective plan, and software designed to allow students to write a marketing plan directly onto a word file.
In addition it contains instructions on how to present a marketing plan; a fully worked example; three case studies and links to marketing, statistical and advertising organisations world wide.
Information
-
Item not Available
- Format:CD-ROM
- Publisher:McGraw-Hill Education
- Publication Date:30/10/2003
- Category:
- ISBN:9780074713891
Information
-
Item not Available
- Format:CD-ROM
- Publisher:McGraw-Hill Education
- Publication Date:30/10/2003
- Category:
- ISBN:9780074713891