The Trend Management Toolkit : A Practical Guide to the Future
A. Kjaer
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Journalism and PR : News Media and Public Relations in the Digital Age
John Lloyd
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Subscribed : Why the Subscription Model Will Be Your Company’s Future—and What to Do About It
Tien Tzuo
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles Marsh
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Carl (University of Texas, Arlington) McDaniel
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Strategic Marketing Management
Richard M.S. (Loughborough University, UK) Wilson
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Making Sustainability Work : Best Practices in Managing and Measuring Corporate Social, Environmental and Economic Impacts
Marc J. Epstein
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Risk Issues and Crisis Management in Public Relations : A Casebook of Best Practice
Michael Regester
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles Marsh
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Marketing Theory : Foundations, Controversy, Strategy, and Resource-advantage Theory
Shelby D. Hunt
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The Routledge Handbook of Strategic Communication
Derina Holtzhausen
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Living the Brand : How to Transform Every Member of Your Organization into a Brand Champion
Nicholas Ind
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The Long Tail : How Endless Choice is Creating Unlimited Demand
Chris Anderson
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Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition
Michael Solomon
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Birth of a Salesman : The Transformation of Selling in America
Walter A. Friedman
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Brand Management : Mastering Research, Theory and Practice
Tilde Heding
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Ethics and Management in the Public Sector
Alan Lawton
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