Pre-suasion : A Revolutionary Way to Influence and Persuade
Robert Cialdini
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Successful Key Account Management in a Week : Be a Brilliant Key Account Manager in Seven Simple Steps
Grant Stewart
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Successful Customer Service : Get Brilliant Results Fast
Pauline Rowson
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Sales Presentation Techniques : That Really Work!
Stephan Schiffman
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PR In A Week : A Public Relations Masterclass In Seven Simple Steps
Brian Salter
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Social Media Marketing In A Week : Create Your Successful Social Media Strategy In Just Seven Days
Nick Smith
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SEO And Search Marketing In A Week : Search Engine Optimization And Search Engine Marketing Made Easy In Seven Simple Steps
Nick Smith
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Human Rights in Business : Removal of Barriers to Access to Justice in the European Union
Juan Jose Alvarez (University of the Basque Country) Rubio
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Motivation in Organisations : Searching for a Meaningful Work-Life Balance
Manuel Guillen
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The Impulse Economy : Understanding Mobile Shoppers and What Makes Them Buy
Gary Schwartz
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Climate Change Denial and Public Relations : Strategic communication and interest groups in climate inaction
Nuria (Universitat Pompeu Fabra, Barcelona, Spain) Almiron
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Consumer-Citizens of China : The Role of Foreign Brands in the Imagined Future China
Kelly Tian
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Marketing in 4 Weeks : The Complete Guide to Success: Teach Yourself
Eric Davies
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Winning With The Customer From Hell : A Survival Guide
Shaun Belding
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Winning With The Caller From Hell : A Survival Guide for Doing Business on the Telephone
Shaun Belding
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MyMarketingLab with E-Book Student Access Code Card for Principles of Marketing (for Valuepacks)
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Meatball Sundae : How new marketing is transforming the business world (and how to thrive in it)
Seth Godin
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Make A Difference With Your Marketing: Teach Yourself
Jonathan Gabay
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Create the Perfect Brand : A practical guide to branding your business, from creation and vision to protection and delivery
Paul Hitchens
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