Influencer Marketing : Building Brand Communities and Engagement
Sevil (Bournemouth University, UK) Yesiloglu
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Luxury Online : Styles, Systems, Strategies
Uche Okonkwo
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Identifying Hidden Needs : Creating Breakthrough Products
K. Goffin
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Service is Front Stage : Positioning Services for Value Advantage
J. Teboul
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Essentials of Dyadic Interviewing
David L Morgan
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Being a Successful Interpreter : Adding Value and Delivering Excellence
Jonathan (Consultant Interpreter, UK) Downie
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Language in Business, Language at Work
Erika Darics
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On Time, In Full : Achieving Perfect Delivery with Lean Thinking in Purchasing, Supply Chain, and Production Planning
Timothy (TXM Lean Solutions Pty. Ltd., Australia) McLean
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Creating Passion Brands : How to Build Emotional Brand Connection with Customers
Helen Edwards
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Small Actions, Big Difference : Leveraging Corporate Sustainability to Drive Business and Societal Value
CB Bhattacharya
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Technology, Management and Society
Peter Drucker
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Web Marketing for the Music Business
Tom (formerly Department of Recording Industry, Middle Tenn Hutchison
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Online Consumer Behavior : Theory and Research in Social Media, Advertising and E-tail
Angeline Close Scheinbaum
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Online Consumer Behavior : Theory and Research in Social Media, Advertising and E-tail
Angeline Close Scheinbaum
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Understanding Culture and Ethics in Organizations
Institute of Leadership & Management
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Marketing for Managers
Institute of Leadership & Management
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CIM Coursebook 08/09 Marketing Communications
Chris Fill
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CIM Coursebook: Project Management in Marketing
Elwyn Cox
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CIM Coursebook 08/09 Marketing Management in Practice
Tony Curtis
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Generation Y in Consumer and Labour Markets
Anders, Ph.D. Parment
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Brand Revolution : Rethinking Brand Identity
M. Sicard
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Global Luxury Trends : Innovative Strategies for Emerging Markets
J. Hoffmann
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How to Measure Digital Marketing : Metrics for Assessing Impact and Designing Success
L. Flores
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