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Online Consumer Behavior : Theory and Research in Social Media, Advertising and E-tail, PDF eBook

Online Consumer Behavior : Theory and Research in Social Media, Advertising and E-tail PDF

Edited by Angeline Close Scheinbaum

Part of the Marketing and Consumer Psychology Series series

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Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.

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