The DNA of Customer Experience : How Emotions Drive Value
C. Shaw
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Places : Identity, Image and Reputation
Simon Anholt
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How to Brand Nations, Cities and Destinations : A Planning Book for Place Branding
T. Moilanen
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Brand-driven Innovation : Strategies for Development and Design
Mr Erik Roscam Abbing
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Sustainable Marketing : How to Drive Profits with Purpose
Michelle Carvill
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Basics Advertising 01: Copywriting
Mr Rob Bowdery
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Place Branding : Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
R. Govers
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Building Brand Authenticity : 7 Habits of Iconic Brands
M. Beverland
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Wine Brands : Success Strategies for New Markets, New Consumers and New Trends
E. Resnick
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CIM Revision Cards Marketing Planning
Karen Beamish
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CIM Coursebook: Project Management in Marketing
Elwyn Cox
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How to Win Campaigns : Communications for Change
Chris Rose
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Ambush Marketing in Sports
Gerd (Reutlingen University, Germany) Nufer
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Lifestyle Brands : A Guide to Aspirational Marketing
S. Saviolo
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Predictive Analytics, Data Mining and Big Data : Myths, Misconceptions and Methods
S. Finlay
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Trendology : Building an Advantage Through Data-Driven Real-Time Marketing
C. Kerns
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Future Human Behavior : Understanding What People Are Going To Do Next
Thimon De Jong
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The Hero Trap : How to Win in a Post-Purpose Market by Putting People in Charge
Thomas Kolster
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The Business of Aspiration : How Social, Cultural, and Environmental Capital Changes Brands
Ana Andjelic
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Influencer Marketing : Building Brand Communities and Engagement
Sevil (Bournemouth University, UK) Yesiloglu
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Naming and Framing : Understanding the Power of Words across Disciplines, Domains, and Modalities
Viktor Smith
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