Fundamentals of Leisure Business Success : A Manager's Guide to Achieving Success in the Leisure and Recreation Industry
William Winston
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The Neuro-Consumer : Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain
Anne-Sophie (HEC, Paris) Bayle-Tourtoulou
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Destination Marketing : Essentials
Steven (University of Queensland, Australia) Pike
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Hybrid Governance, Organisations and Society : Value Creation Perspectives
Jarmo (University of Tampere, Finland) Vakkuri
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Essentials of Pricing Analytics : Tools and Implementation with Excel
Erik (Inland Norway University of Applied Sciences, Norway) Haugom
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Strategic Brand Management and Development : Creating and Marketing Successful Brands
Sotiris T. (University of Exeter, UK) Lalaounis
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Advancing Crisis Communication Effectiveness : Integrating Public Relations Scholarship with Practice
Yan Jin
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Business Transformation for a Sustainable Future
Samuel Sebhatu
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Brand Metrics : Measuring Brand Efficacy along the Customer Journey
Jacek Kall
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Marketing Analytics : Statistical Tools for Marketing and Consumer Behavior Using SPSS
Jose Marcos Carvalho de Mesquita
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Design and Strategy : A Step-by-Step Guide
Wanda Grimsgaard
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Market Management and Project Business Development
Hedley Smyth
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Marketing and Social Construction : Exploring the Rhetorics of Managed Consumption
Chris Hackley
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Consumer Satisfaction in Medical Practice
William Winston
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Ethics and Management in the Public Sector
Alan Lawton
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Meta-Regression Analysis in Economics and Business
T.D. Stanley
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Organizations and the Bioeconomy : The Management and Commodification of the Life Sciences
Alexander (Chalmers University of Technology, Sweden) Styhre
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Pioneers in Marketing : A Collection of Biographical Essays
D.G. Brian (Quinnipiac University, USA) Jones
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Travel and Tourism Public Relations
Dennis Deuschl
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