Building Customer-brand Relationships
Don E. Schultz
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Customer Engagement : Contemporary issues and challenges
Roderick J. (University of Auckland, New Zealand) Brodie
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Waste Management and Sustainable Consumption : Reflections on consumer waste
Karin Ekstrom
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Waste Management and Sustainable Consumption : Reflections on consumer waste
Karin Ekstrom
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CEO Branding : Theory and Practice
Marc (Rollins College, USA) Fetscherin
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CEO Branding : Theory and Practice
Marc (Rollins College, USA) Fetscherin
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Brand Anarchy : Managing Corporate Reputation
Stephen Waddington
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Responsible Business : The Textbook for Management Learning, Competence and Innovation
Oliver Laasch
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The Handbook of Carbon Accounting
Arnaud Brohe
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Corporate Diplomacy : Building Reputations and Relationships with External Stakeholders
Witold J. Henisz
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The Hero Trap : How to Win in a Post-Purpose Market by Putting People in Charge
Thomas Kolster
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Brand Management : Mastering Research, Theory and Practice
Tilde (Copenhagen Business School, Denmark) Heding
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The Business of Aspiration : How Social, Cultural, and Environmental Capital Changes Brands
Ana Andjelic
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Internal Marketing : Theories, Perspectives, and Stakeholders
David M. (Newcastle Business School, UK) Brown
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Influencer Marketing : Building Brand Communities and Engagement
Sevil (Bournemouth University, UK) Yesiloglu
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Sales Force Management : Leadership, Innovation, Technology
Mark W. Johnston
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Brand Desire : How to Create Consumer Involvement and Inspiration
Nicholas Ind
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Creative Content Kit : A Method to Ideate and Create Content Strategy
Ana Bender
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Fundamentals of Leisure Business Success : A Manager's Guide to Achieving Success in the Leisure and Recreation Industry
William Winston
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Beyond Hofstede : Culture Frameworks for Global Marketing and Management
Cheryl Nakata
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Luxury Online : Styles, Systems, Strategies
Uche Okonkwo
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Identifying Hidden Needs : Creating Breakthrough Products
K. Goffin
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Service is Front Stage : Positioning Services for Value Advantage
J. Teboul
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