Measuring Good Business : Making Sense of Environmental, Social and Governance (ESG) Data
Richard Hardyment
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Measuring Good Business : Making Sense of Environmental, Social and Governance (ESG) Data
Richard Hardyment
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Building Resilience in Global Business During Crisis : Perspectives from Emerging Markets
Suraksha (Newcastle University, UK) Gupta
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Building Resilience in Global Business During Crisis : Perspectives from Emerging Markets
Suraksha (Newcastle University, UK) Gupta
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Brand-driven Innovation : Strategies for Development and Design
Mr Erik Roscam Abbing
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Service-Dominant Logic : Premises, Perspectives, Possibilities
Robert F. (University of Arizona) Lusch
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Making Sustainability Work : Best Practices in Managing and Measuring Corporate Social, Environmental and Economic Impacts
Marc J. Epstein
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Risk Issues and Crisis Management in Public Relations : A Casebook of Best Practice
Michael Regester
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Living the Brand : How to Transform Every Member of Your Organization into a Brand Champion
Nicholas Ind
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How to Win Campaigns : Communications for Change
Chris Rose
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Platform Strategy : How to Unlock the Power of Communities and Networks to Grow Your Business
Laure Claire Reillier
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The Pricing and Revenue Management of Services : A Strategic Approach
Irene C.L. Ng
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The Circular Economy : A User's Guide
Walter R Stahel
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Social Media for Fashion Marketing : Storytelling in a Digital World
Wendy K. Bendoni
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Making Sustainability Work : Best Practices in Managing and Measuring Corporate Social, Environmental and Economic Impacts
Marc J. Epstein
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Public Affairs in Practice : A Practical Guide to Lobbying
Stuart Thomson
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Platform Strategy : How to Unlock the Power of Communities and Networks to Grow Your Business
Laure Claire Reillier
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Trustworthy Online Controlled Experiments : A Practical Guide to A/B Testing
Ron Kohavi
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Trustworthy Online Controlled Experiments : A Practical Guide to A/B Testing
Ron Kohavi
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