Book
Description
This new edition retains all the features that have made it a text enjoyed by students and used by marketers for many years.
It is completely wired to the new electronic business world and what this means for marketing professionals in today's organisations.
Information
-
Item not Available
- Format:Book
- Pages:883 pages, Illustrations
- Publisher:Pearson Higher Education
- Publication Date:15/01/2001
- Category:
- ISBN:9781740092685
Information
-
Item not Available
- Format:Book
- Pages:883 pages, Illustrations
- Publisher:Pearson Higher Education
- Publication Date:15/01/2001
- Category:
- ISBN:9781740092685