Social Media Communication : Concepts, Practices, Data, Law and Ethics
Jeremy Harris Lipschultz
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Aesthetic Clinic Marketing in the Digital Age : From Meta to AI
Wendy Lewis
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Aesthetic Clinic Marketing in the Digital Age : From Meta to AI
Wendy Lewis
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Brand-driven Innovation : Strategies for Development and Design
Mr Erik Roscam Abbing
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The 4 A's of Marketing : Creating Value for Customer, Company and Society
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Designing Brand Identity : An Essential Guide for the Whole Branding Team
Alina Wheeler
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Making Sustainability Work : Best Practices in Managing and Measuring Corporate Social, Environmental and Economic Impacts
Marc J. Epstein
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Risk Issues and Crisis Management in Public Relations : A Casebook of Best Practice
Michael Regester
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The Routledge Handbook of Strategic Communication
Derina Holtzhausen
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Living the Brand : How to Transform Every Member of Your Organization into a Brand Champion
Nicholas Ind
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Brand Management : Mastering Research, Theory and Practice
Tilde Heding
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Ethics and Management in the Public Sector
Alan Lawton
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Transformative Consumer Research for Personal and Collective Well-Being
David Glen Mick
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Sport and the Media : Managing the Nexus
Matthew Nicholson
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How to Win Campaigns : Communications for Change
Chris Rose
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Platform Strategy : How to Unlock the Power of Communities and Networks to Grow Your Business
Laure Claire Reillier
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The Pricing and Revenue Management of Services : A Strategic Approach
Irene C.L. Ng
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The Circular Economy : A User's Guide
Walter R Stahel
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