Belstaff : Our First 100 Years
Charlie Porter
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Mastering Marketing Data Science : A Comprehensive Guide for Today's Marketers
Iain (University of Southampton, UK) Brown
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Good Design Is for Everyone : The First 10 Years of PepsiCo Design + Innovation
PepsiCo
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Transcending Equality, Diversity and Inclusion at Work : A Self-Critical Engagement
Marguerite L Weber
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Microeconomics for Managers : Principles and Applications
Richard B. (University of California, Irvine) McKenzie
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Hollywood Online : Internet Movie Marketing Before and After The Blair Witch Project
Dr. Ian (Independent Scholar, UK) London
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Brand Management : Co-creating Meaningful Brands
Michael Beverland
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£130.00
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Business-to-Business Marketing
Ross Brennan
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£130.00
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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£108.00
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Social Media and Society : An Introduction to the Mass Media Landscape
Regina Luttrell
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Music Marketing for the DIY Musician : Creating and Executing a Plan of Attack on a Low Budget
Bobby Borg
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Wine Sales and Distribution : The Secrets to Building a Consultative Selling Approach
Paul Wagner
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£104.00
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The Rules of Public Relations : Legal and Ethical Issues in Contemporary Practice
Cayce Myers
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Corporate Social Responsibility in the Global Business World : A Conceptual, Regulatory, and Illustrative Framework
Meenu Maheshwari
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The Vulnerable Consumer : Beyond the Poor and the Elderly
Angela Y. (Northwestern University, USA) Lee
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Women’s Work in Public Relations
Elizabeth (Sheffield Hallam University, UK) Bridgen
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Communication in Uncertain Times : How Organizations Deal with Issues, Risks and Crises
Sabine (University of Vienna, Austria) Einwiller
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The Impact of Digitalization on Current Marketing Strategies
Luis (Rey Juan Carlos University, Spain) Matosas-Lopez
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Rethinking Decision-Making Strategies and Tools : Emerging Research and Opportunities
Maria (Universitas Mercatorum, Italy) Palazzo
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Battlefield Tourism
Onur (Mugla Sitki Kocman University, Turkiye) Akbulut
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