Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Add to BasketPublic Relations Planning : A Practical Guide for Strategic Communication
Jr., Edward T. Vieira
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Strategische Bildkommunikation : Uber den Zusammenhang von psychologischen Kundenprofilen und Bildpraferenz
Yannik Brandenberger
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Advertising and Integrated Brand Promotion
Richard (Montana State University - Bozeman) Semenik
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Advertising Account Planning : Planning and Managing an IMC Campaign
Larry Kelley
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Add to BasketAdvertising Media Planning : A Brand Management Approach
Kim (University of Oregon, USA) Sheehan
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Integrated Advertising, Promotion, and Marketing Communications, Global Edition
Kenneth Clow
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Effective Advertising : Understanding When, How, and Why Advertising Works
Gerard J. Tellis
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Dynamics of International Advertising : Theoretical and Practical Perspectives
Barbara Mueller
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£53.45
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Add to BasketStrategic Advertising Management
Larry (Visiting Professor of Marketing at the Turku School of E Percy
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Global Marketing and Advertising : Understanding Cultural Paradoxes
Marieke de Mooij
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Add to BasketAdvertising and Promotion
Chris Hackley
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Add to BasketThe Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen (Publicis Media) Katz
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£58.99
£55.79
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Add to BasketAdvertising : Concept and Copy
George Felton
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Advertising and Popular Culture
Jib Fowles
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles (University of Kansas, USA) Marsh
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Add to BasketIntegrated Marketing Communication : Advertising and Promotion in a Digital World
Jerome M. Juska
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Persuasion in Society
Jean G. Jones
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Add to BasketEthics in Public Relations : Responsible Advocacy
Kathy R. Fitzpatrick
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Customer Relationship Management : The Foundation of Contemporary Marketing Strategy
Roger J. (Depaul University, Chicago, IL, USA) Baran
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Dynamics of Media Writing : Adapt and Connect
Vincent F. Filak
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Advertising Creative : Strategy, Copy, and Design
Tom Altstiel
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Connecting With Consumers Through Effective Personalization and Programmatic Advertising
Jorge Remondes
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