Growth Hacker Marketing : A Primer on the Future of PR, Marketing and Advertising
Ryan Holiday
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Perennial Seller : The Art of Making and Marketing Work that Lasts
Ryan Holiday
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Trust Me I'm Lying : Confessions of a Media Manipulator
Ryan Holiday
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The Long Tail : How Endless Choice is Creating Unlimited Demand
Chris Anderson
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The 22 Immutable Laws Of Branding
Al Ries
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Swim With The Sharks Without Being Eaten Alive : Outsell, Outmanage, Outmotivate and Outnegotiate your Competition
Harvey Mackay
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Emotion by Design : Creative Leadership Lessons from a Life at Nike
Greg Hoffman
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Consumer Behavior: Buying, Having, and Being, Global Edition
Michael Solomon
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The Reputation Game : The Art of Changing How People See You
David Waller
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The Power of Your Senses : Why Coffee Tastes Better in a Red Cup and Other Life-Changing Science
Russell Jones
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We Are All Weird : The Rise of Tribes and the End of Normal
Seth Godin
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The Only Book You Will Ever Need on Branding : to start, run and grow your business
Michiel Maandag
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Heart and Hustle : Use Your Passion. Build Your Brand. Achieve Your Dreams.
Patricia Bright
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Scientific Advertising
Claude Hopkins
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Branding that Means Business : Economist Edge: books that give you the edge
Matt Johnson
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Copywrong to Copywriter : a practical guide to copywriting for small businesses, small organisations, sole traders, and lone rangers
Tait Ischia
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Advertising: A Very Short Introduction
Winston (Formerly founder Chairman of the World Advertising Fletcher
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Social Media
Carolyn Boyes
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Mad Men & Bad Men : When British Politics Met Advertising
Sam Delaney
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Nice is Not a Biscuit : How to Build a World-Class Business by Doing the Right Thing
Peter Mead
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How To Sell With Complete Confidence
Gavin Presman
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Break the Internet : the power of online influencers
Olivia Yallop
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Branding: A Very Short Introduction
Robert (Strategist, Wolff Olins, and visiting professor, Univer Jones
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Superfandom : How Our Obsessions Are Changing What We Buy and Who We Are
Zoe Fraade-Blanar
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