Digital Marketing Outreach : The Future of Marketing Practices
Kavita Sharma
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The Routledge Companion to Marketing and Society
Krzysztof (Auckland University of Technology, New Zealand) Kubacki
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Promotional Practices and Perspectives from Emerging Markets
Sudhir (Fortune Institute of International Business, New Delhi, Rana
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The Routledge Handbook of Digital Consumption
Rosa Llamas
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Anti-Consumption : Exploring the Opposition to Consumer Culture
Helene Cherrier
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Understanding Sustainability Performance in Business Organizations : Implications for the Sustainability Service Industry
Jean-Pierre Imbrogiano
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Household Demand for Consumer Goods in Developing Countries : A Comparative Perspective with Developed Countries
Eliyathamby A. Selvanathan
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Design Your Business : A Creative Pathway to Transforming Ideas into Successful Products
Luca Iandoli
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Add to BasketSocratic Dialogue : Voicing Values
Sira Abenoza
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Add to BasketNonprofit Communications : A Mission-Driven and Human-Centered Approach
Kelly C. (Syracuse University, USA) Gaggin
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Add to BasketStrategic International Marketing : Strategy Development and Implementation
Carl Arthur Solberg
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Promise, Pitfalls, and Potential of Social Entrepreneurship : Positive Change Unleashed
Sheila Cannon
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Sustainable Marketing and the Circular Economy in Poland : Key Concepts and Strategies
Anita Proszowska
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The Darker Side of Social Media : Consumer Psychology and Mental Health
Angeline Close Scheinbaum
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Sustainable Marketing Planning
Neil Richardson
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Add to BasketPandemic to Endemic : Propositions for the Future
Rajiv Divekar
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Customer Service Delivery in Africa : Consumer Perceptions of Quality in Selected African Countries
Robert Ebo Hinson
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Add to BasketInequality, Economic Growth and Business Decision-Making
Asis Kumar Banerjee
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Managing Customer Relationships Using Customer Care Techniques : Strategy Development of an International Enterprise
Anna (Czestochowa University Of Technology, Poland) Brzozowska
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Add to BasketThe Chief Financial Officer and Corporate Performance : Finance, Governance and Risk
Elzbieta Bukalska
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Evolution of the Global Fitness Industry : Strategy, Sustainability and Innovation
Patrizia (University of Insubria, Italy) Gazzola
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Well-being and Wellness : Psychosocial Risk Management
Tony Boyle
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Teaching Public Relations : Principles and Practices for Effective Learning
Peter M. (Illinois State University, USA) Smudde
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