Responsible Business : The Textbook for Management Learning, Competence and Innovation
OLIVER LAASCH
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Practical Customer Success Management : A Best Practice Framework for Rapid Generation of Customer Success
Rick Adams
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Creative Arts Marketing
Liz Hill
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Fashion Buying and Merchandising : The Fashion Buyer in a Digital Society
Rosy (University of Manchester, UK) Boardman
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Essentials of Marketing
Jane Martin
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On Time, In Full : Achieving Perfect Delivery with Lean Thinking in Purchasing, Supply Chain, and Production Planning
Timothy (TXM Lean Solutions Pty. Ltd., Australia) McLean
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Strategy as Practice : An Activity Based Approach
Paula Jarzabkowski
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Sales Force Management : Leadership, Innovation, Technology: International Student Edition
Mark W. (Rollins College, USA) Johnston
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Destination Marketing : Essentials
Steven (University of Queensland, Australia) Pike
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Marketing Planning & Strategy : A Practical Introduction
John Dawes
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Consumer Psychology in a Social Media World
Claudiu V. Dimofte
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The Psychology of Advertising
Bob M (Professor, University of Groningen, Netherlands) Fennis
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Events Marketing Management : A consumer perspective
Ivna Reic
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Tourism Marketing : In the Age of the Consumer
Alastair M. Morrison
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Marketing for Tourism and Hospitality : Collaboration, Technology and Experiences
Alan Fyall
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How to Market Books
Alison Baverstock
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Managing Events : Real Challenges, Real Outcomes
Liz Quick
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Strategic Sport Marketing
Adam (Swinburne University of Technology, Australia) Karg
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Essentials of Pricing Analytics : Tools and Implementation with Excel
Erik (Inland Norway University of Applied Sciences, Norway) Haugom
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Digital Marketing : A Practical Approach
Alan Charlesworth
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Psychological Foundations of Marketing : The Keys to Consumer Behavior
Allan Kimmel
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A Practical Guide to Dealing with Difficult Stakeholders
Jake Holloway
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Business & Marketing Across Cultures
Julie Anne Lee
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Marketing Tourism and Hospitality : Concepts and Cases
Richard George
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