The Challenger Customer : Selling to the Hidden Influencer Who Can Multiply Your Results
Matthew Dixon
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Pitch Perfect : How to Say It Right the First Time, Every Time
Bill McGowan
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Think Simple : How Smart Leaders Defeat Complexity
Ken Segall
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Pitching and Closing : Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter
Alex Taub
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Brand Seduction : How Neuroscience Can Help Marketers Build Memorable Brands
Daryl Weber
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Outside In : The Power of Putting Customers at the Center of Your Business
Harley Manning
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Winning the Story Wars : Why Those Who Tell - and Live - the Best Stories Will Rule the Future
Jonah Sachs
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Fascinate : Your 7 Triggers to Persuasion and Captivation
Sally Hogshead
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The Contagious Commandments : Ten Steps to Brand Bravery
Paul Kemp-Robertson
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What Customers Crave : How to Create Relevant and Memorable Experiences at Every Touchpoint
Nicholas J. Webb
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Driven to Delight : Delivering World-Class Customer Experience the Mercedes-Benz Way
Joseph A. Michelli
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The Age Curve : How to Profit from the Coming Demographic Storm
Kenneth W. Gronbach
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How to Get a Meeting with Anyone : The Untapped Selling Power of Contact Marketing
Stu Heinecke
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Tap : Unlocking the Mobile Economy
Anindya Ghose
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