Building a StoryBrand : Clarify Your Message So Customers Will Listen
Donald Miller
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Ogilvy on Advertising
David Ogilvy
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Confessions Of An Advertising Man
David Ogilvy
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Influence, New and Expanded UK : The Psychology of Persuasion
Robert B, PhD Cialdini
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The Challenger Sale : How To Take Control of the Customer Conversation
Matthew Dixon
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Excerpts from Experts: Marketing : The best and brightest of the marketing world come together to impart their hard-won wisdom for a great cause
Fortune Hill Media
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The Effortless Experience : Conquering the New Battleground for Customer Loyalty
Matthew Dixon
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How to Style Your Brand : Everything You Need to Know to Create a Distinctive Brand Identity
Fiona Humberstone
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SPIN® -Selling
Neil Rackham
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Supercharging the Customer Experience : How organizational alignment drives performance
Alan Williams
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Marketing Plans : Profitable Strategies in the Digital Age
Malcolm (Cranfield School of Management) McDonald
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The Best 90 Days Ever : How 10-minute marketing can transform your business one day at a time
Hannah Isted
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Energy Revolutions : Profiteering versus Democracy
David Toke
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Internal Communication Strategy : Design, Develop and Transform your Organizational Communication
Rachel Miller
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Brand Management : Co-creating Meaningful Brands
Michael Beverland
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The 10-Second Customer Journey : The CXO’s playbook for growing and retaining customers in a digital world
Todd Unger
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Materials and Sustainability : Building a Circular Future
Julia L Freer Goldstein
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Brand Management : Principles and Applications for Effective Branding
Jaywant Singh
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Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Data Storytelling in Marketing : How to Tell Persuasive Stories Through Data
Caroline Florence
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Music Marketing for the DIY Musician : Creating and Executing a Plan of Attack on a Low Budget
Bobby Borg
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Listen to Sell : How Your Mindset, Skillset, and Human Connections Unlock Sales Performance
Mike Esterday
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Million Dollar Weekend : The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours
Noah Kagan
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