Brand Management : Co-creating Meaningful Brands
Michael Beverland
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Charis Mather
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Corporate Communication : A Guide to Theory and Practice
Joep P. Cornelissen
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Giving Voice to Values-based Leadership : How to Develop Good Organizations Through Work on Values
Gry Espedal
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Applied Marketing Analytics Using R
Gokhan Yildirim
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Consumer Culture Theory
Eric Arnould
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Accelerating Sustainability in Fashion, Clothing and Textiles
Martin Charter
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Contemporary Issues in Marketing and Consumer Behaviour
Elizabeth Parsons
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Digital Storytelling for Brands
Bridget Tombleson
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Social Media Communication : Concepts, Practices, Data, Law and Ethics
Jeremy Harris Lipschultz
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Luxury Fashion Brand Management : Unifying Fashion with Sustainability
Olga (London College of Fashion, UK) Mitterfellner
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The Future of Luxury Customer Experience : How to Create High-Value, Personalized Omnichannel Experiences
Gabriella Lojacono
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Household Demand for Consumer Goods in Developing Countries : A Comparative Perspective with Developed Countries
Eliyathamby A. Selvanathan
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Design Your Business : A Creative Pathway to Transforming Ideas into Successful Products
Luca Iandoli
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Customer Experience in Fashion Retailing : Merging Theory and Practice
Bethan Alexander
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Nonprofit Communications : A Mission-Driven and Human-Centered Approach
Kelly C. (Syracuse University, USA) Gaggin
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Strategic International Marketing : Strategy Development and Implementation
Carl Arthur Solberg
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The Darker Side of Social Media : Consumer Psychology and Mental Health
Angeline (The University of Texas at Austin, USA) Close Scheinbaum
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Sustainable Marketing Planning
Neil Richardson
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The Sustainable Business Blueprint : Planning, Performance, Risk, Reporting, and Assurance
Zabihollah Rezaee
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Greener Products : The Making and Marketing of Sustainable Brands
Al, Jr. (Johnson & Johnson Inc., New Brunswick, New Jersey, Iannuzzi
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