Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers
Geoffrey A. (President of The Chasm Group in Palo Alto, Califor Moore
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Stakeholders and Ethics in Healthcare : Ethical Accountability for Organizations
Lisa A. Martinelli
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The 'Made in Germany' Champion Brands : Nation Branding, Innovation and World Export Leadership
Ugesh A. Joseph
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Project Politics : A Systematic Approach to Managing Complex Relationships
Nita A. Martin
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Marketplace Dignity : Transforming How We Engage with Customers Across Their Journey
Cait Lamberton
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Marketplace Dignity : Transforming How We Engage with Customers Across Their Journey
Cait Lamberton
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Household Demand for Consumer Goods in Developing Countries : A Comparative Perspective with Developed Countries
Eliyathamby A. Selvanathan
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Customer Relationship Management : A Global Perspective
Gerhard Raab
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Social Media and Society : An Introduction to the Mass Media Landscape
Regina Luttrell
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Social Media and Society : An Introduction to the Mass Media Landscape
Regina Luttrell
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Strategic Planning for Public Relations
Deborah A. (SUNY Buffalo State College, USA) Silverman
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Strategic Planning for Public Relations
Deborah A. (SUNY Buffalo State College, USA) Silverman
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Entrepreneurship, Innovation, and Sustainable Growth : Theory, Policy, and Practice
Nader H. Asgary
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Entrepreneurship, Innovation, and Sustainable Growth : Theory, Policy, and Practice
Nader H. Asgary
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MediaWriting : Print, Broadcast, Online, and Public Relations
Deborah A. (SUNY Buffalo State College, USA) Silverman
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MediaWriting : Print, Broadcast, Online, and Public Relations
Deborah A. (SUNY Buffalo State College, USA) Silverman
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How To Sell With Complete Confidence
Gavin Presman
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Inside the Tornado : Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
Geoffrey A. Moore
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Marketing 2016
O. C. (Auburn University) Ferrell
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Beyond Disruption : Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs
W. Chan Kim
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Brand Relevance : Making Competitors Irrelevant
David A. (University of California, Berkeley, CA) Aaker
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Lifestyle Brands : A Guide to Aspirational Marketing
S. Saviolo
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