Brand Management : Co-creating Meaningful Brands
Michael Beverland
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Add to BasketMarketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Joep P. Cornelissen
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Gry Espedal
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Gokhan Yildirim
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Add to BasketAccelerating Sustainability in Fashion, Clothing and Textiles
Martin Charter
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Add to BasketConsumer Culture Theory
Eric Arnould
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Jeremy Harris Lipschultz
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Gabriella Lojacono
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Digital Storytelling for Brands
Bridget Tombleson
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Olga (London College of Fashion, UK) Mitterfellner
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Elizabeth Parsons
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Wendy Lewis
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Add to BasketEuropean Consumers in the Digital Era : Implications of Technology, Media and Culture on Consumer Behavior
Malgorzata (Dept. of Intnl Management, Poznan Univ. o Bartosik-Purgat
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Trust, Digital Business and Technology : Issues and Challenges
Joanna (Warsaw University of Life Sciences) Paliszkiewicz
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Trust and Digital Business : Theory and Practice
Joanna (Warsaw University of Life Sciences) Paliszkiewicz
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Stakeholders and Ethics in Healthcare : Ethical Accountability for Organizations
Lisa A. Martinelli
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Strategic Pricing and Management Accounting
David Dugdale
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Impact Investing at a Crossroads : A Pathway Forward
John Forrer
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The Financial Reporting Quality of Public Companies : The Cultural Dimension
Katarzyna Mokrzycka-Kogut
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Artificial Intelligence for Marketing Management
Park (University of Southern Queensland, Australia) Thaichon
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