Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Nudging towards Health : A Tool to Influence Human Behavior in Health Policy
Radek Kovacs
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Laws of UX : Using Psychology to Design Better Products & Services
Jon Yablonski
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Behavioral Economics
Edward Cartwright
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The Women's Guide to Successful Investing : Achieving Financial Security and Realizing Your Goals
Nancy Tengler
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Business and Society : A Critical Introduction
Sonya (York University, Canada) Scott
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Digital Working Lives : Worker Autonomy and the Gig Economy
Tim Christiaens
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Introduction to Game Theory : International Edition
Martin J. (Professor of Economics, Professor of Economics, Un Osborne
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An Introduction to Behavioral Economics
Nick Wilkinson
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The Foundations of Behavioral Economic Analysis
Sanjit (Professor of Economics, University of Leicester) Dhami
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Game Theory
Michael (Hebrew University of Jerusalem) Maschler
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Using Behavioral Science in Marketing : Drive Customer Action and Loyalty by Prompting Instinctive Responses
Nancy Harhut
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Social Preferences : An Introduction to Behavioural Economics and Experimental Research
Professor Michalis (University of Birmingham) Drouvelis
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Speculative Communities : Living with Uncertainty in a Financialized World
Aris Komporozos-Athanasiou
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The Financial Storm Warning for Investors : How to Prepare and Protect Your Wealth from Tax Hikes and Market Crashes
Jeff Camarda
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Algorithms, Blockchain & Cryptocurrency : Implications for the Future of the Workplace
Gavin (Manchester Metropolitan University, UK) Brown
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The Nature of Social Reality : Issues in Social Ontology
Tony (University of Cambridge, UK) Lawson
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Product Research Rules : Nine Foundational Rules for Product Teams to Run Accurate Research That Delivers Actionable Insight
C Todd Lombardo
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Customer Science : Behavioral Insights for Creating Breakthrough Customer Experiences
Alexander Chernev
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Escaping Paternalism : Rationality, Behavioral Economics, and Public Policy
Mario J. (Professor, New York University) Rizzo
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The Cambridge Handbook of Consumer Psychology
Cait (Wharton School, University of Pennsylvania) Lamberton
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Behavioral Economics
Arthur O'Sullivan
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The Foundations of Behavioral Economic Analysis : Volume I: Behavioral Economics of Risk, Uncertainty, and Ambiguity
Sanjit (Professor of Economics, Professor of Economics, Univers Dhami
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The Foundations of Behavioral Economic Analysis : Volume VII: Further Topics in Behavioral Economics
Sanjit (Professor of Economics, Professor of Economics, Univers Dhami
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