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Handbook of Commercial Banking : Strategic Planning for Growth and Survival in the New Decade, Hardback Book

Handbook of Commercial Banking : Strategic Planning for Growth and Survival in the New Decade Hardback

Hardback

Out of stock

Description

Handbook of Commercial Banking is the first book to comprehensively address strategic planning issues in the financial industry.

Based on the author's extensive consultancy experience, the book develops a flexible plan to help banking professionals think through the strategic issues of this important financial sector.

Beginning with a discussion on the need for a commercial banking strategy and the affects this has on the banks and their competition, the book moves on to outline various issues including; the role of marketing in commercial banking; relationship banking and the branch office network; private and direct banking; pricing financial products and services and credit and market risk.

The author has also included a large range of case-studies which are geographically diverse and will provide the reader with a valuable breadth of reference.

Information

  • Out of stock

  • Format:Hardback
  • Pages:463 pages, XV, 463 p.
  • Publisher:Palgrave Macmillan
  • Publication Date:
  • Category:
  • ISBN:9780333736241

Other Formats

£19.00

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Information

  • Out of stock

  • Format:Hardback
  • Pages:463 pages, XV, 463 p.
  • Publisher:Palgrave Macmillan
  • Publication Date:
  • Category:
  • ISBN:9780333736241