Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Add to BasketDiversity, Equity, and Inclusion in Strategic Communications : Becoming Culturally Proficient Communicators
Lee (Elon University, USA) Bush
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Remaking the News : Essays on the Future of Journalism Scholarship in the Digital Age
Pablo J. (Professor and Director, Northwestern University) Boczkowski
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Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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Branded Beauty : How Marketing Changed the Way We Look
Mark Tungate
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Netflix Nations : The Geography of Digital Distribution
Ramon Lobato
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Add to BasketA Level Media Studies : The Essential Introduction
Pete Bennett
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Add to BasketRemaking the News : Essays on the Future of Journalism Scholarship in the Digital Age
Pablo J. (Professor and Director, Northwestern University) Boczkowski
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Social Media Entertainment : The New Intersection of Hollywood and Silicon Valley
Stuart Cunningham
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Add to BasketAdvertising and New Media
Christina Spurgeon
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Add to BasketStrategic Advertising Mechanisms : From Copy Strategy to Iconic Brands
Jorge David Fernandez Gomez
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Add to BasketHyperconsumption : Corporate Marketing vs. the Planet
Gerard (University of Stirling, UK) Hastings
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Add to BasketSelling the Sacred : Religion and Marketing from Crossfit to QAnon
Mara Einstein
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Add to BasketThe British Media Industries : An Introduction
Vincent Campbell
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Add to BasketBrand Failures : The Truth About the 100 Biggest Branding Mistakes of All Time
Matt Haig
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Branded Male : Marketing to Men
Mark Tungate
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Add to BasketAdland : A Global History of Advertising
Mark Tungate
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Shoveling Smoke : Advertising and Globalization in Contemporary India
William Mazzarella
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Add to BasketSmyllie's Ireland : Protestants, Independence, and the Man Who Ran the Irish Times
Caleb Richardson
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Casting for Big Ideas : A New Manifesto for Agency Managers
Andrew Jaffe
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Add to BasketThe Language of Advertising
Torben (Aalborg University) Vestergaard
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