Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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The Codes of Advertising : Fetishism and the Political Economy of Meaning in the Consumer Society
Sut (University of Massachusetts Amherst, USA) Jhally
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Brought to You By : Postwar Television Advertising and the American Dream
Lawrence R. Samuel
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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The Codes of Advertising : Fetishism and the Political Economy of Meaning in the Consumer Society
Sut (University of Massachusetts Amherst, USA) Jhally
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Freud on Madison Avenue : Motivation Research and Subliminal Advertising in America
Lawrence R. Samuel
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Freud on Madison Avenue : Motivation Research and Subliminal Advertising in America
Lawrence R. Samuel
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