Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen (Publicis Media) Katz
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles, PhD. (University of Kansas, USA) Marsh
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