Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie Hendershot
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie Hendershot
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Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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Selling the Sacred : Religion and Marketing from Crossfit to QAnon
Mara Einstein
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The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Diversity, Equity, and Inclusion in Strategic Communications : Becoming Culturally Proficient Communicators
Lee (Elon University, USA) Bush
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Promotional Culture and Convergence : Markets, Methods, Media
Helen Powell
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The Psychology of Advertising
Bob M (Professor, University of Groningen, Netherlands) Fennis
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen (Publicis Media) Katz
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European Media in Crisis : Values, Risks and Policies
Josef Trappel
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Promotional Culture and Convergence : Markets, Methods, Media
Helen Powell
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Outdoor Advertising (RLE Advertising)
Richard Nelson
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We are Data : Algorithms and the Making of Our Digital Selves
John Cheney-Lippold
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Developing Insights on Branding in the B2B Context : Case Studies from Business Practice
Nikolina Koporcic
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A Japanese Advertising Agency : An Anthropology of Media and Markets
Brian Moeran
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Media Management and Artificial Intelligence : Understanding Media Business Models in the Digital Age
Alex Connock
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Becoming a Public Relations Writer : Strategic Writing for Emerging and Established Media
Ronald D. Smith
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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