Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles, PhD. (University of Kansas, USA) Marsh
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William (University of Ottawa, CANADA) Leiss
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Freud on Madison Avenue : Motivation Research and Subliminal Advertising in America
Lawrence R. Samuel
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Lifestyle Journalism : Social Media, Consumption and Experience
Lucia Vodanovic
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Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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Alternate Reality Games : Promotion and Participatory Culture
Stephanie Janes
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Street-smart Advertising : How to Win the Battle of the Buzz
Margo Berman
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Adland : A Global History of Advertising
Mark Tungate
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Imagi-Nations and Borderless Television : Media, Culture and Politics Across Asia
Amos Owen Thomas
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Revitalizing the Pharmaceutical Business : Innovative Marketing Approaches
Raja B. Smarta
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New Directions in International Advertising Research
S. Tamer Cavusgil
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Brokering Access : Power, Politics, and Freedom of Information Process in Canada
Mike Larsen
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Promotional Culture : Advertising, Ideology and Symbolic Expression
Andrew Wernick
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Deceptive Advertising : Behavioral Study of A Legal Concept
Jef Richards
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Attention, Attitude, and Affect in Response To Advertising
Eddie M. Clark
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Advertising and Public Relations Law
Roy L. (Middle Tennessee State University, USA) Moore
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Sex in Advertising : Perspectives on the Erotic Appeal
Tom Reichert
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Persuasive Imagery : A Consumer Response Perspective
Linda M. Scott
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Educating the Consumer-citizen : A History of the Marriage of Schools, Advertising, and Media
Joel Spring
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